Grounded in the Community.
Built on Experience.
Lilly J. Strategies was founded by Zsa’Queria Martin, Esq., whose work in civic engagement, advocacy, community organizing, and public-interest work began at age 16.
Over the years, she has built experience at the intersection of research, law, politics, communications, and community engagement—from organizing community initiatives and founding the community-based organization Authorize Black to supporting economic justice efforts at FAMU College of Law and serving as Civic Engagement Co-Chair for the NAACP Mid-Manhattan Branch.
Her work has included developing community partnerships, expanding voter education and civic participation, and creating opportunities for people to engage where they already live, work, and gather. She has also been recognized and featured by organizations and media including ABC News, ClickOrlando, FAMU College of Law, and The Orlando Times.
That experience shaped the philosophy behind Lilly J. Strategies: meet people where they are, understand the landscape, and see what others miss.
The Work
Community partnerships that reach voters.
As Civic Engagement Co-Chair of the NAACP Mid-Manhattan Branch, Zsa’Queria established the Branch’s first partnerships with CultureCon and Curlfest, bringing voter education and registration to where people already gather. This work reflected the approach that would later become central to Lilly J. Strategies: meet people where they are, understand the communities you’re trying to reach, and build strategy around how people actually engage.
Inside the Judicial Process
Selected by the Manhattan Democratic Party as a 2026 Independent Judicial Screening Panelist for Supreme Court.
Featured in: ABC News • ClickOrlando • The Orlando Times
Before
Lilly J. Strategies
Long before Lilly J. Strategies, Zsa’Queria was building spaces for community.
While pursuing her undergraduate degree at Clark Atlanta University, she founded Authorize Black, a community-based organization focused on creating opportunities for connection, visibility, and engagement.
Through community events, giveaways, current-events commentary, and interviews with minority-owned businesses, Authorize Black created a platform for highlighting people, businesses, and issues that deserved greater attention.
The experience reinforced an approach that continues to shape her work today: meet people where they are, understand what matters to them, and create meaningful ways for them to engage.